Sagrado

Sagrado had low brand awareness and inconsistent content direction, so I established a clear visual identity and editorial strategy to make the brand recognisable and scalable across social platforms. I defined content pillars combining lifestyle storytelling, product education, and trend-led formats, then led ideation, filming, editing, scheduling, and performance optimisation. I used analytics to refine formats and cadence, building a repeatable short-form content system designed to increase discoverability, engagement, and brand growth.

  • Grew Instagram following from 800 to 1,800 in six months by implementing a consistent editorial strategy and clear content pillars aligned with brand positioning.

  • Increased monthly reach from approximately 10,000 to 80,000 views by prioritising short-form video formats, trend-adapted storytelling, and platform-native hooks.

  • Improved brand awareness and product discovery through lifestyle-led storytelling and educational content, supporting broader brand growth and retail positioning.

    Trebled Online Orders

    Doubled Website Traffic

    Brought in new stockists to stock Sagrado

  • Identified that lifestyle storytelling and trend-aligned video formats significantly increased reach compared to static product posts. Refined posting cadence, hooks, and visual identity based on performance analytics to maximise discoverability and retention.

Featured Content

The Story of Sagrado

Brand origin film introducing the world’s first sparkling agave nectar

Stockist Visit: El Camion Soho

On-site content showcasing a new stockist partnership and positioning Sagrado in a premium hospitality setting.

Monthly Roundup

Community-led brand update highlighting product launches, events, and retail expansion.

Sacred Recipe

Playful product-led content using trend-driven formats to build brand personality and shareability.